Use the Google Funnel Tool to Minimize Your Website’s Failed Conversions!

As you probably know, the goal of most companies’ websites is to achieve conversions. A conversion can be either an actual website sale, or simply the filling out of a website’s online form. When a conversion occurs, a website visitor has essentially reached the bottom of the website’s “conversion funnel." But what about all those other visitors that fail to convert? This is where the “Google Funnel" tool is useful.

The Google Funnel is a free and convenient tool within Google Analytics that can be used to track visitors as they move around your website. When set up correctly, the Google Funnel records the exact pages from which visitors exit your website.

For instance, if a large percentage of people are exiting from the home page (the top of the funnel), then one can assume the content or design of the home page needs to be improved. Or maybe a high percentage of people are leaving after visiting the Services or Pricing page (middle of the funnel), in which case those pages may need to be improved, or your prices may need to be adjusted.

Retaining website visitors is essential to maximizing conversions, but there is also a second reason to keep people in the funnel. Google keeps track of how long the average person stays on your website. The longer people stay on your website, the more likely your website to rank highly on Google’s search results pages. Therefore, getting visitors to advance down the funnel—even if the don’t make it to the bottom—is an important SEO strategy. 

• Use of the Google Funnel is a key part of Benevolent Technologies “Website Sales Optimization" service. 
• We offer this service by itself, or as part of an SEO campaign. 
• Learn more here: http://www.benevolentech.com